Become an Affiliate

Join our affiliate programme and partner with Shiny Joker to monetise casino and sports betting traffic. We work with publishers, streamers, content creators and marketing partners across the UK to drive registrations and long-term value. We focus on practical, transparent partnerships and support partners with tools and reporting to grow together.

Programme purpose

Our affiliate programme is designed to turn quality traffic into steady revenue for both parties. We welcome partners who promote our online casino, live casino and sports betting verticals. The programme supports diverse promotional channels, from review sites and streams to email lists and social channels, with clear commercial terms that suit long-term growth.

Partnership benefits

Partners get access to a dedicated affiliate manager, promotional materials adapted for UK audiences, and flexible commercial options. We prioritise prompt communication, timely payments and conversion-focused creatives so you can test and scale campaigns efficiently. Wherever you operate in the marketing funnel, we aim to make it simple to work with us.

Commission structure

We offer a range of flexible commercial models to suit different partner types. Options include revenue share, cost-per-acquisition and hybrid arrangements. Commission tiers and payment cycles are agreed individually to reflect traffic quality and volume. Specific rates are discussed during onboarding so we can align incentives and ensure clarity.

Tracking and reporting transparency

Accurate tracking and transparent reporting are central to our partnership approach. Partners receive access to a secure reporting dashboard with performance metrics, conversion details and payment history. We provide monthly statements and are available to review reports together to resolve discrepancies or optimise campaigns.

Marketing tools and support

We supply a suite of creatives and assets tailored to UK audiences, including banners, landing pages and feedable links. Our affiliate team can supply localized copy, test landing pages and suggest placement strategies that work for both casino and sports audiences. We also offer tracking templates and guidance on regulatory requirements relevant to UK marketing.

Long-term cooperation

We value steady, compliant partnerships built on mutual performance. Partners that focus on player value and retention can unlock improved commercial terms and bespoke campaigns. We aim to build relationships that scale, refine promotion strategies over time and benefit both parties.

Get started

To discuss partnership terms or request further information, contact our affiliate team at [email protected]. We’ll review your traffic profile and propose the best commercial model for your audience.